Where joy is the strategy.
JoyCo Media is where Erica Joy Lenard builds. Twenty years inside Disney, Barbie, Hot Wheels, CAMP Stores, and MTV Networks produced one foundational conviction and a growing body of work that takes that conviction seriously.
Joy Isn’t a Feeling;
It’s an Operating Model.
The framework is the beginning. The media company is what comes next.
What We Make
Joy Is the New Strategy.
A framework for leaders who have lost the thread. The conviction that joy is not the reward for good work but the condition that makes it possible. Explore the framework and take the Joy Cycle audit at joy.ericalenard.com.
BeHeld
Our first original platform. A place to collect the stories that matter most, in the words of the people who lived them, before they're lost. beheld.joycomedia.com
Joy Is the New Strategy is also published as a Substack.
Subscribe at joystrategy.substack.com.